Classification matrix for PM blogs

Perth Mint is doing some strategic planning sessions at the moment and I was looking for a way to discuss what is going on in the precious metal blogosphere. Nothing like a matrix to oversimplify things (since when does just two dimensions fully describe anything), here is my attempt.

My two dimensions are to what extent does the blog deal in facts or lies including misunderstanding of how things work (the x-axis or What?) and to what extent does the blog attempt to explain and get to the bottom of what is going on compared to just accepting things as they are (the y-axis or Why?).

The resulting categories are:

• Truth Seekers: these commit to using facts and try and explain, they might not get it right, but the intention is there.
• Technical Analysis: just focuses on the facts (price) but doesn't care about the fundamentals or why the price is moving as it does.
• Tabloid Entertainers: doesn't let the facts get in the way of a good story or clicks and doesn't get too deep as that may over tax the brains of its readers.
• Propaganda Merchants: conscious misinformation and false explanations to push an agenda and/or clicks.

Let me know what you think. Are there some better dimensions I can use? And if you can come up with a word beginning with "T" for Propaganda Merchants box then that would be great as I can call it the Four Ts Matrix, which would be cool.

The fun part is working out where to place all the precious metal bloggers. But lets get the dimensions and categories set first.